We took the plunge. We are changing our agency’s name from The Pollack PR Marketing Group to the The Pollack Group.

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

Nearly all businesses have been impacted in some way by COVID-19, but don't freak out. Let’s take a look at what you can do to stabilize your digital marketing efforts and sustain your ROI.

When done poorly, websites can actually drive away potential customers. What principles should be kept in mind to design a website that attracts customers while telling a brand's story?

Marketing trends can emerge quickly, and head into obscurity just as fast. What pieces of advice should companies incorporate when deciding whether or not to adopt a marketing trend?

Nike encourages people to 'play inside,' while Instagram has its own approach to encourage social distancing within this week's Interesting Reads.

As demand for hemp-related agriculture products and services grew, Netafim USA, the world’s largest drip irrigation manufacturer, took a different marketing approach and became a storyteller.

The Pollack Group coordinated media relations for client BlueGreen's entry in a key new market, securing an interview for the client's CEO on a major television network.