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An independent creative, digital, marketing and public relations agency. We are brand psychologists, audience behavior analysts, data geeks, strategic content creators and communicators. We help brands and organizations help themselves.
TPG created the Noemi Pollack Scholarship in honor of its CEO and founder and to mark the agency’s 35th anniversary in 2020.
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The Workplace Dilemma: To Return-To-Office or Not...

Like many companies, our agency’s plan had always been to open post-Labor Day, albeit it in a hybrid way. Clearly there is a new normal, but with adaptability and flexibility, we are making it “our new normal.”

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The Sadness That Is Memorial Day

I felt that palpitating sadness when I visited Omaha Beach, and it remains with me, now. I heard the deafening eerie quiet then, as I do now. And I said to myself… Never again.

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My New York Times Habit

You can imagine the surprise I got when I read that after 50 years, the New York Times Op-ed page is being discontinued due to 'geography.' What happened next?

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microinfluencerWant To Partner With Micro-Influencers? 14 Key Things To Keep In Mind

Micro-influencers are often willing to engage with their followers in ways that more famous influencers may not, building close relationships with their audience. What do influencer marketers need to keep in mind?

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Client Audience14 Unique Ways For Agencies To Learn About A Client’s Audience

Agencies can run successful campaigns by learning as much as they can about their clients’ audiences first to further accomplish client goals. See examples of how to do this.

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forbes council13 Ways For A Company To Create And Cultivate A Strong Brand Voice

Consumer perception is critical when establishing your brand's voice. What are some key guidelines to effectively get your message across?

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red all about itInteresting Reads: How Walmart and Netflix's Shopping Hub Changes E-commerce

Walmart and Netflix debuted an online hub that sells gear tied to new and popular shows, like the breakout hit Squid Game. How will other retailers and streaming platforms follow suit?

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red all about itInteresting Reads: Inside The Zero-Party Data Revolution

While mainstream brands are using data and revamping their consumer engagement, other luxury companies are using zero-party data and wiping themselves off of the internet to capture interest of their devoted consumers.

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red all about itInteresting Reads: How Will Influencer Marketing Drive Holiday Sales?

How trust translates to sales in influencer marketing, a new-look sustainable marketing approach, and more within a consumer-focused Interesting Reads.

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BRAND CONTENT BY PEOPLE WHO UNDERSTAND BRANDS
Enter LAB186
Multi-camera virtual events, cinematic shorts, commericals, and testimonial videos tell a moving story.
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