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An independent creative, digital, marketing and public relations agency. We are brand psychologists, audience behavior analysts, data geeks, strategic content creators and communicators. We help brands and organizations help themselves.
Memorial Day – A Reminder Of Lives Unlived

As the years and generations pass on, Omaha Beach will become yesterday’s landmark. And maybe that is OK. It will have been given its honor and respect. Memorial Day remains a reminder to all of us of lives unlived in any war.

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Humanity In A Time Of COVID-19

Something new has sprouted in the world. A certain humanity to others, a new kindness to strangers, a care as to who is in need. It is about the new sense of unity as a “us-against-it” mentality, with “it” now being COVID-19.

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USC Annenberg’s 2020 Global Communications Report Predicts Activism Will Play A Powerful Role In Our Lives

Activism in 2020 presents both a challenge and an opportunity for the PR industry to engage with these new activists, who play an increasingly powerful role in both work and our everyday lives.

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14 Tips For Personalizing Marketing Campaigns On A Budget

Your business doesn't have to let budgeting concerns get in the way of efficient and effective personalized marketing.

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COVID-19 Has Influenced Influence, But What's Next?

In a way, influencers are growing up and this is a test of their maturity. For brands and influencers, this means showing the value they create for their audiences when they especially need them.

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Brands Can No Longer Be Neutral

The act of staying apolitical is now, in effect, political. Brands are political forces that have the influence to make measurable change in society, and consumers will expect them to use that influence in bold and powerful ways.

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red all about itRefreshing Barco's Grey's Anatomy Line

When Barco chose to refresh the Grey’s Anatomy™ scrub brand and make it personal, connecting the brand to real health care professionals, The Pollack Group produced videos that amplified the launch of their “Authentically You” campaign.

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red all about itInteresting Reads: Skittles Ditches The Rainbow

Skittles puts on a lesson in sensitive messaging, while Crayola unveils a wider range of realistic skin tones within this week's Interesting Reads.

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red all about itInteresting Reads: Digital Escape Rooms Might Be Your Best Zoom Yet

KPop launches immersive online concerts, Gen Z adapts to the times as per their usual, and experience your best Zoom yet with digital escape rooms attracting COVID-19 isolators.

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BRAND CONTENT BY PEOPLE WHO UNDERSTAND BRANDS
Enter LAB186

I truly enjoy working with the entire Pollack team. The Pollack Group's perfect blend of strategic thinking and always-on dedication is invaluable to our business.

Emma Froelich-Shea, FORMER VP Marketing, SodaStream USA

They are not only a PR agency, but rather also a strategic marketing partner that has helped us grow professionally, by helping us elevate the company to a completely new level.

Ze'ev barylka, director of marketing, netafim usa

The Pollack Group is not only excellent media relations advocates for Market Track, but we steadily rely on their partnership and strategic counsel.

traci gregorski, FORMER SVP of Marketing, Market Track

My time working withPollack has been a privilege. The team is incredibly knowledgeable, responsive, and patient.I always look forward to interacting with this team and I know they are one of the most reliable groups of people I’ve worked with.

Betsy watson, global communications manager, oakwood

Pollack has also become a steady partner in our overall marketing and branding strategy and we consider them part of our team, not just an external service provider.

Tyler Kelley, COO, Bel Air Investment Advisors

The firm is excellent. There is never a turn-down from them and all of their people are A-1. We would absolutely recommend the firm to anyone looking for a top-notch PR organization.

Ted Farnsworth, CEO, Helios and matheson analytics/moviepass
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