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An independent creative, digital, marketing and public relations agency. We are brand psychologists, audience behavior analysts, data geeks, strategic content creators and communicators. We help brands and organizations help themselves.
Memorial Day – A Reminder Of Lives Unlived

As the years and generations pass on, Omaha Beach will become yesterday’s landmark. And maybe that is OK. It will have been given its honor and respect. Memorial Day remains a reminder to all of us of lives unlived in any war.

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Humanity In A Time Of COVID-19

Something new has sprouted in the world. A certain humanity to others, a new kindness to strangers, a care as to who is in need. It is about the new sense of unity as a “us-against-it” mentality, with “it” now being COVID-19.

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USC Annenberg’s 2020 Global Communications Report Predicts Activism Will Play A Powerful Role In Our Lives

Activism in 2020 presents both a challenge and an opportunity for the PR industry to engage with these new activists, who play an increasingly powerful role in both work and our everyday lives.

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The Realities of Working in Social Media and Content Creation

A panel of industry experts shared their experiences and opinions on what goes on behind the scenes and what it really means to work in social media and content creation.

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Worldcom Confidence Index: What Issues Are CEOs And CMOs Most Worried About Right Now?

How are CEOs and CMOs across the globe reacting to a rapidly changing landscape? The June 2020 update of the Worldcom Confidence Index takes a look.

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How To Efficiently Edit A Documentary Series With Proxy Files

Video editing can be like creating a sandwich, and proxy files are the secret sauce to making the process go much smoother.

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red all about itInteresting Reads: Vans Commemorates 'The Simpsons' With Full Footwear Collection

Collaborations are in, as Vans pairs up with The Simpsons while a fellow shoe company turns to cereal for the next way to capitalize on "drop culture."

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red all about itInteresting Reads: Facebook Offers Money To Lure TikTok Influencers To Their New Reels Platform

The Facebook-TikTok wars continues, the domestic box office faces a coronavirus-based reckoning, and marathoners find a new way to run together within this week's Interesting Reads.

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red all about itTPG's Pollack Featured In AP Article On Retailer Mask Mandates

A brand's stance on masks can be make-or-break for many shoppers. What did TPG president Stefan Pollack have to say on the subject?

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BRAND CONTENT BY PEOPLE WHO UNDERSTAND BRANDS
Enter LAB186

I truly enjoy working with the entire Pollack team. The Pollack Group's perfect blend of strategic thinking and always-on dedication is invaluable to our business.

Emma Froelich-Shea, FORMER VP Marketing, SodaStream USA

They are not only a PR agency, but rather also a strategic marketing partner that has helped us grow professionally, by helping us elevate the company to a completely new level.

Ze'ev barylka, director of marketing, netafim usa

The Pollack Group is not only excellent media relations advocates for Market Track, but we steadily rely on their partnership and strategic counsel.

traci gregorski, FORMER SVP of Marketing, Market Track

My time working withPollack has been a privilege. The team is incredibly knowledgeable, responsive, and patient.I always look forward to interacting with this team and I know they are one of the most reliable groups of people I’ve worked with.

Betsy watson, global communications manager, oakwood

Pollack has also become a steady partner in our overall marketing and branding strategy and we consider them part of our team, not just an external service provider.

Tyler Kelley, COO, Bel Air Investment Advisors

The firm is excellent. There is never a turn-down from them and all of their people are A-1. We would absolutely recommend the firm to anyone looking for a top-notch PR organization.

Ted Farnsworth, CEO, Helios and matheson analytics/moviepass
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