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ClubCorp Classic

Social Media Community Building at the ClubCorp Classic

The agency saw great success launching and running the social media and digital presence for the ClubCorp Classic, a first-year celebrity and professional golf tournament near Dallas, Texas. Running a 3-month campaign with a 28-day ramp-up period leading up to and during the 3-day tournament in April 2022, the agency generated over 23 million social media impressions, 2 million video views, and 200% follower growth in just four weeks.

The Pollack Group’s social media team tactics included content ideation and calendaring, designing a tournament brand aesthetic and color palette, utilizing copywriting to establish a clear, sharp, fun, and concise brand voice for the event, leveraging social media growth techniques to build an audience of DFW-area golf fans aligning with the tournament’s target demographics, and building a social media presence to help augment ClubCorp’s overall social and digital presence.

Working in conjunction with the client, the agency team established a cadence for social channel content that, when combined with content from celebrities, fans, influencers, ClubCorp members, sponsors, and other parties, created a strong buzz and excitement around the event.

Community Engagement
Community Engagement
Content Marketing
Content Marketing
Graphic Design
Graphic Design
Influencer Marketing
Influencer Marketing
Lifestyle Engagement
Lifestyle Engagement
Millennial Engagement
Millennial Engagement
Social Media Management
Social Media Management
Website Development
Website Development