To make a splash in the highly competitive Ohio market, Tipico US, a leading sports betting and iGaming brand, sought to launch its sportsbook on January 1, 2023, with the primary goal of creating buzz, driving awareness, and encouraging first-time deposits among its target audience. Recognizing the need for significant media coverage to reach potential customers and establish themselves as a major player in Ohio, Tipico US turned to The Pollack Group (TPG) to develop and execute a winning strategy to maximize awareness and position the brand in this dynamic market.
TPG devised a robust strategy to maximize the impact that seamlessly integrated media relations and influencer engagement. This comprehensive approach involved securing high-profile coverage for Tipico US's Ohio launch and first-time deposit offers, achieved by capitalizing on critical partnerships with Columbus Crew, BIGPLAY, AEG, and Rhinegeist Brewery. The focused media pitching showcased Tipico US's commitment to responsible gambling, advanced technology, and hyperlocal strategy to become the preferred platform for Ohio fans. Simultaneously, TPG amplified the brand's presence and appeal by arranging for former Ohio State and Cincinnati Bengals kicker, Mike Nugent, to attend a watch party and interact with fans at Rhinegeist Brewery, further enriching the campaign.
The Pollack Group's strategic efforts delivered over 1,000 media placements in Ohio and nationwide, resulting in more than 19 billion impressions, including coverage in major media outlets such as The Columbus Dispatch, The Cincinnati Enquirer, The Cleveland Plain Dealer, and ESPN. The company also saw a significant increase in traffic to its website and app following the launch of its sportsbook in Ohio. By leveraging the power of media and influencer relations, TPG catapulted Tipico US into the Ohio market, connecting with millions of potential customers and establishing the brand as a major player in the state.