In the wake of the COVID-19 pandemic, international supply chain technology company RPM faced a critical turning point. Known for its strong customer and carrier relationships, RPM aimed to transition from startup to industry leader. The challenge? Efficiently conveying its value and expertise to a broader audience while expanding its business model and reach.
To tackle this, RPM partnered with The Pollack Group (TPG) to position RPM as a beacon amidst today's supply chain challenges. TPG devised a comprehensive media relations and thought leadership platform, setting RPM apart from competitors and highlighting its innovative technology and expertise.
Collaborating with RPM's senior leaders, TPG revamped RPM’s messaging platform to identify industry pain points and emphasize RPM’s unique value. TPG crafted targeted news pitches and leveraged supply chain trends to present RPM's executives as the go-to sources for innovation insights. In Q4 2022 alone, TPG amplified RPM's media footprint, amassing over 870 million paid and organic PR impressions, equivalent to $1,397,532 in advertising value. Among the agency’s notable accomplishments was securing coverage for RPM's CEO alongside Volkswagen CEO Oliver Blume and President Joe Biden in The Hill. TPG further supported RPM with various communications initiatives, including corporate social responsibility plans, event and award outreach, and industry news monitoring.
Ultimately, RPM successfully navigated the post-COVID-19 landscape, emerging as a true industry leader. The refined messaging strategy and increased media presence effectively communicated RPM's unique value and expertise, distinguished it from competitors, and paved the way for an expanded business model and geographic reach.