The Pollack Group President Stefan Pollack was featured in the Forbes Agency Council’s latest piece, ‘13 Content Marketing Strategies To Differentiate Your Brand’ Check below for his insight in the article, which can be fully viewed on Forbes.
9. Know Your Voice
It is difficult to create content that differentiates you if you don't understand your brand voice and positioning. This requires taking a long and honest look at yourself and understanding what your value is in the marketplace. Take the time to understand your brand DNA, voice, and tone. That will inform the type of content you should create. - Stefan Pollack, The Pollack Group