Musings About A Company That Changed The World

Like Thomas Edison, Steve Jobs changed the world and connected us in ways we could have never dreamed were possible.

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Memorial Day – A Reminder Of Lives Unlived

As the years and generations pass on, Omaha Beach will become yesterday’s landmark. And maybe that is OK. It will have been given its honor and respect. Memorial Day remains a reminder to all of us of lives unlived in any war.

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Humanity In A Time Of COVID-19

Something new has sprouted in the world. A certain humanity to others, a new kindness to strangers, a care as to who is in need. It is about the new sense of unity as a “us-against-it” mentality, with “it” now being COVID-19.

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What Is A Converting Landing Page?

Unlike traditional web design, landing pages are meant to be a more consolidated experience with fewer places to navigate and only one or two calls to actions or purposes. What does it take to a build a successful landing page?

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What Issues Cause The Most Confidence Or Concern For Global Business Leaders?

The 2020 Worldcom Confidence Index surveyed over 54,000 global CEOs and CMOs about the topics and issues most important to them heading into 2021.

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The Gloves Are Off: Corporate Communications In A Post-COVID World

The pandemic revealed so many shortcomings in our Western society, and so we have seen the rise of activism, extreme political divisiveness, and economic calamity. This is not a time to sit on the sidelines.

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red all about itInteresting Reads: How Is Amazon Ensuring Spoiler-Free Delivery?

Amazon has a creative solution to making sure kids don't open their presents too early, while Foot Locker fakes a "leak" as part of its latest campaign.

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red all about itInteresting Reads: The Two-Liter Soda Bottle Gets A Makeover

Pepsi changes its bottle design after 30 years, and a look into how Ikea and Chipotle’s marketing strategies are keeping their sales strong in 2020.

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red all about itInteresting Reads: Arby's Unveils Its Deep-Fried... Pillow?

Calm plays into politics-based anxiety, while Arby's and McDonald's take two very different approaches to promote their latest innovations.

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