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We Are Now Proud To Be Known As The Pollack Group

We took the plunge. We are changing our agency’s name from The Pollack PR Marketing Group to the The Pollack Group.

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Celebrating The Pollack Group’s 20th Anniversary Of Our Partnership, In The Worldcom Public Relations Group

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

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For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

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How To Adjust PPC Campaigns For Google’s Redefined COVID-19 Search Patterns

COVID-19 has impacted many industries and their PPC campaigns, but understanding how to adjust to the rapidly changing trends can help keep campaigns and businesses agile during this uncertain time.

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Creating Quick, Quality Video Content While Staying At Home During COVID-19

Video can be particularly hard to produce when no one is in the same room. So, what are your options for producing high-quality content during the time of COVID-19?

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A Quick Guide To Coronavirus Crisis Communications

For PR professionals who are tasked with managing communications, the developing coronavirus situation is akin to building a plane, and flying it at the same time. Here’s what we’ve learned so far.

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red all about itInteresting Reads - The Week Of April 3

Influencer marketing creators promote proper hand-washing technique, while streaming platforms are having a moment within this week's Interesting Reads.

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red all about itBarco Launches COVID-19 Scrubs Donation Program

To assist health care teams who are in dire need of supplies, Barco launched its COVID-19 donation program. In less than 48 hours, Barco surpassed 20,000 requests to donate scrubs.

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red all about itInteresting Reads - The Week Of March 27

Nike encourages people to 'play inside,' while Instagram has its own approach to encourage social distancing within this week's Interesting Reads.

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