We Are Now Proud To Be Known As The Pollack Group

We took the plunge. We are changing our agency’s name from The Pollack PR Marketing Group to the The Pollack Group.

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Celebrating The Pollack Group’s 20th Anniversary Of Our Partnership, In The Worldcom Public Relations Group

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

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For First Time, CEOs Have Their Say In 2019 Global Communications Report From USC Annenberg

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

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8 Ways To Optimize Your Digital Marketing Strategy In The Time Of Coronavirus

Nearly all businesses have been impacted in some way by COVID-19, but don't freak out. Let’s take a look at what you can do to stabilize your digital marketing efforts and sustain your ROI.

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Forbes: 13 Website Design Principles Any Business Should Keep In Mind

When done poorly, websites can actually drive away potential customers. What principles should be kept in mind to design a website that attracts customers while telling a brand's story?

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Forbes: Deciding What Marketing Trends To Adopt: 12 Key Criteria

Marketing trends can emerge quickly, and head into obscurity just as fast. What pieces of advice should companies incorporate when deciding whether or not to adopt a marketing trend?

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red all about itInteresting Reads - The Week Of March 27

Nike encourages people to 'play inside,' while Instagram has its own approach to encourage social distancing within this week's Interesting Reads.

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red all about itBranchville: From Branding to Content Marketing

As demand for hemp-related agriculture products and services grew, Netafim USA, the world’s largest drip irrigation manufacturer, took a different marketing approach and became a storyteller.

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red all about itBlueGreen Enters African Market With A Major Media Boost

The Pollack Group coordinated media relations for client BlueGreen's entry in a key new market, securing an interview for the client's CEO on a major television network.

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