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Memorial Day – A Reminder Of Lives Unlived

As the years and generations pass on, Omaha Beach will become yesterday’s landmark. And maybe that is OK. It will have been given its honor and respect. Memorial Day remains a reminder to all of us of lives unlived in any war.

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Humanity In A Time Of COVID-19

Something new has sprouted in the world. A certain humanity to others, a new kindness to strangers, a care as to who is in need. It is about the new sense of unity as a “us-against-it” mentality, with “it” now being COVID-19.

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USC Annenberg’s 2020 Global Communications Report Predicts Activism Will Play A Powerful Role In Our Lives

Activism in 2020 presents both a challenge and an opportunity for the PR industry to engage with these new activists, who play an increasingly powerful role in both work and our everyday lives.

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Working In Sports, When There Are No Sports

The rules of sports media have changed and continue to change, but one constant remains: industry professionals, like athletes, will need to train and show their value in order to stay in the game.

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14 Tips For Personalizing Marketing Campaigns On A Budget

Your business doesn't have to let budgeting concerns get in the way of efficient and effective personalized marketing.

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COVID-19 Has Influenced Influence, But What's Next?

In a way, influencers are growing up and this is a test of their maturity. For brands and influencers, this means showing the value they create for their audiences when they especially need them.

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red all about itRefreshing Barco's Grey's Anatomy Line

When Barco chose to refresh the Grey’s Anatomy™ scrub brand and make it personal, connecting the brand to real health care professionals, The Pollack Group produced videos that amplified the launch of their “Authentically You” campaign.

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red all about itInteresting Reads: Skittles Ditches The Rainbow

Skittles puts on a lesson in sensitive messaging, while Crayola unveils a wider range of realistic skin tones within this week's Interesting Reads.

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red all about itInteresting Reads: Digital Escape Rooms Might Be Your Best Zoom Yet

KPop launches immersive online concerts, Gen Z adapts to the times as per their usual, and experience your best Zoom yet with digital escape rooms attracting COVID-19 isolators.

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