We took the plunge. We are changing our agency’s name from The Pollack PR Marketing Group to the The Pollack Group.

The impact of this partnership has become a worldwide advantage for agency clients, as well as shared clients, with international and domestic interests.

There currently exists a gap between perceptions of what media silos are important to communications professionals compared to that of CEOs.

COVID-19 has impacted many industries and their PPC campaigns, but understanding how to adjust to the rapidly changing trends can help keep campaigns and businesses agile during this uncertain time.

Video can be particularly hard to produce when no one is in the same room. So, what are your options for producing high-quality content during the time of COVID-19?

For PR professionals who are tasked with managing communications, the developing coronavirus situation is akin to building a plane, and flying it at the same time. Here’s what we’ve learned so far.

Influencer marketing creators promote proper hand-washing technique, while streaming platforms are having a moment within this week's Interesting Reads.

To assist health care teams who are in dire need of supplies, Barco launched its COVID-19 donation program. In less than 48 hours, Barco surpassed 20,000 requests to donate scrubs.

Nike encourages people to 'play inside,' while Instagram has its own approach to encourage social distancing within this week's Interesting Reads.