It's natural to want to spread good news. Industry awards and customer praise can be powerful marketing tools, but how can you avoid self-serving announcements and instead leave a good impression with your audience? Agency president Stefan Pollack, along with fellow members of the Forbes Agency Council, offered tips for spreading the word when a company receives kudos. Read below for his piece of advice, and click to see the full article.
9. Express Gratitude
Gratitude is always a good way to present pride for an award or honor without being self-promotional. Communications-wise, this means reaching out to the organization and constituents in a public way to thank them for their efforts and for providing the honor. This can be done in a variety of ways, including ads, press release quotes or sponsorships. - Stefan Pollack, The Pollack Group
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