This article originally appeared on Forbes.
8. Create A Tribe
Social media is not a marketing channel; it's a platform for making connections, creating circles of influence, providing resources and meeting people online, authentically. It should be looked at as a community rather than a billboard. As such, look to create a tribe of willing advocates and partners — which is far more valuable than clicks and impressions. - Stefan Pollack, The Pollack PR Marketing Group
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