This article first appeared in Forbes.
15. Coordinate A Follow-Up Campaign
Why has it gone viral? Look at the data, analyze the audience, and do it quickly and in real time. Once you’ve done that, immediately supercharge it with a coordinated and wide-spread second campaign that supports the original content and lifts it even higher. After the momentum has been capitalized upon, leverage the content as an asset for internal and external audiences. - Stefan Pollack, The Pollack Group