CASE STUDY

USC Marshall School of Business

Media Awareness Powers USC to a #1 Ranking

Results

Successfully raised visibility among major business schools’ rankings

Success Magazine ranked Greif as the country’s #1 program for entrepreneurial studies

The Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business is comprised of international scholars and experts that had remained largely un-recognized or unknown outside academia.

In order for Greif to raise its visibility among major business schools’ rankings and list position, we needed to bring the attention to its stellar faculty. We launched a media outreach campaign to re-introduce Greif through its faculty’s accomplishments. We targeted individual judges who influence national university rankings and a developed a comprehensive informational campaign to reach them, and placed bylined op-eds in major local and national business publications.

After garnering national coverage, Greif was ranked by Success Magazine as the number one program for entrepreneurial studies in the country.

Connect to Lead

We believe in creating transformational value - not just transactional.

Leadership Now

Creating leadership platforms that are essential to building audience trust and confidence.

Outmaneuver

Count on us to find ways to overcome the barriers – and out-think the competition.

Message DNA

Because words matter, period.

Activate Now

We help you prioritize and focus on the sources of influence who will drive ROI.

CrisisGuard 365

Your ‘always on’ crisis communications partner available 24/7/365.

We’d love to hear from you!

Get in touch and let’s get started.