With media reporting frequently on the economic impact of retail and real estate, RKF, the nation’s largest independent retail real estate firm, wanted to increase its presence in the media. They needed a PR agency with an excellent track record of media relations in a variety of industries, especially in hyper-competitive urban markets that are notoriously cynical about food, fashion and retail positioning in emerging submarkets. We positioned the firm’s senior leadership and national brokers as experts in their industry who can speak to “big picture” topics impacting the nation and local markets. We worked closely with them to determine long-term trends in key urban retail markets, and developed specific relationships with major trade publications in real estate, luxury/lifestyle, fashion, food, technology and business. As a result, RKF has significantly increased its presence in national mainstream news and trade media.