CASE STUDY
National Public Gardens Day
Driving Education and Awareness of National Public Gardens
Results
Secured over 782 million media impressions
Oversaw partner agencies in five media markets
“Thank you for a job very well done in orchestrating National Public Gardens Day. I was so impressed with the dramatic increase in coverage over last year and the noticeably larger impact we were able to make in only our second year.”
–
Brand Marketing, Rain Bird
National Public Gardens Day was all about fostering public programs, resources and educational initiatives to instill the importance of environmental preservation and landscape water conservation.
In partnership with American Public Gardens Association (APGA), the agency created an annual National Public Gardens Day to inform of the vital role of APGA’s more than 500 gardens and arboreta in promoting environmental stewardship, plant and water conservation and education. On-the-ground agency partners were tapped in five markets to stimulate local interest and support a national media outreach program. On the pre-celebration day a Satellite Media Tour was launched together with a government outreach program and an expansive social media component.
The result was a staggering. The 782 million media impressions promoted ecosystem management and the efficient use of water.
