Promoting the new book, “Why Coolidge Matters,” was a call for public attention to the national trade association that serves 4.8 million notaries nationwide and the oft-overlooked legacy of Calvin Coolidge. We sought out and enlisted Christopher Coolidge Jeter, the former U.S. president’s great-grandson, to participate in a satellite media tour. Our campaign also partnered with the Library of Congress to host a launch event on the anniversary of President Coolidge’s inauguration, and secured Senator Patrick Leahy (D-VT) and Governor Jim Douglas (R-VT) as key spokespeople on a thought leadership platform. The agency secured a full hour-long discussion on President Coolidge in the context of the book’s themes on The Glenn Beck Show, and was added to the host’s “must read” book list.
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