When Mitchell International, Inc., a leading provider of technology, connectivity and information solutions to the property & casualty claims and collision repair industries, planned the debut of its newly developed solutions at its Program Freedom Experience, in Palm Springs, we did advance work to build enthusiasm for the demonstrations (including this dedicated site) and were on hand to make sure influencers got the full experience. The key message: Mitchell’s cloud-based imaging, estimating, scanning and repair solutions are based on openly shared data—in sharp contrast to its competition, which was charging fees for joining its closed network as well as for each packet of data exchanged. The attendees included top trade press and customers, who all came away understanding that Mitchell’s solutions benefit the industry at large. The result: the competition was forced to change its game and try to catch up.
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