Showcasing New Technology for Proper and Safe Repairs to Today’s Complex Cars

Mitchell International, Inc., a leading provider of technology, connectivity and information solutions to the property & casualty claims and collision repair industries, faced challenges in how it communicated its products and solutions to distinct audience segments. The company needed a reimagined media relations and marketing strategy that would unify its messaging and address the unique needs and preferences of each of its three business units —all while establishing its executives as thought leaders. 

The agency was brought on board to drive this transformation. We designed an overarching messaging platform tailored to present a cohesive brand, while also crafting specific communication programs for each business unit to ensure targeted and effective outreach. Through this messaging work and strategic media placements, we amplified Mitchell’s voice in the industry. The result was impressive: dozens of features in leading trade publications and millions of impressions, positioning Mitchell as a thought leader in its various industries. With the agency's expertise, Mitchell International successfully elevated its brand, clarified its value proposition, and sent ripples through the industry.