CASE STUDY
Meade
Seeing Stars
Results
Featured in Wired, PC Magazine, Popular Science, USA Today and CNN
Generated significant interest in ETX-LS among its target market
“What a pleasure it was to work with the team at Pollack. A great group and we thank you for to doing everything did to make the ETX-LS a success.”
–
Director of Marketing Services, Meade
It’s not easy to get the general public to stop and smell the roses, and it’s even harder to get them to take a look at the stars. So for the launch of Meade Instruments’ ETX-LS telescope at the Consumer Electronic Show (CES), we were tasked with generating interest in the first hands-off, self-aligning telescope among space and telescope enthusiasts, as well as general consumers.
We leveraged celestial events and consumers’ innate attraction to technological advancements to reinvigorate interest in backyard astronomy. We positioned the telescopes as forging new frontiers in amateur astronomy and post-CES, managed a comprehensive media product review program. Among others, the earned media included features on the ETX-LS in Wired, PC Magazine, Popular Science, USA Today and CNN.
