When GoodJanes, a beauty company using naturally derived ingredients to promote health-conscious options for its users, came to the agency, it tasked it to build and drive awareness and interest to promote sales for its new beauty and makeup product, the Kiss My Lash Mirror, a patented triangulated mirror. To first promote consumer engagement with their product, we audited their site for SEM and SEO and for navigational ease. Subsequently, we made recommendations for changes and, simultaneously, the agency’s LAB186 created video assets to use on the GoodJanes website and social media platforms. Moving on to editorial media, we targeted beauty and lifestyle beats and influencers offering immediate product trial to each and suggesting to hundreds of influencers to create social media posts and reviews in their blogs and on YouTube videos and include them in holiday gift guides. The results were vast, across blogs, social media platforms and media -- such as being on Daytime TV and The Lifestyle List “Fall Beauty Must Haves” segments and making the Luxe List’s “Fab Fall Finds” segments across U.S. markets, among others.