Amidst upheavals and uncertainties in the crypto world, a prominent cryptocurrency exchange EXMO.com, opted to find a way to stand out from the crowded global marketplace. The company partnered with The Pollack Group to develop a strategic earned media relations program that would propel the company to its next level of prominence.
The Pollack Group developed a strategic framework to extend EXMO’s media relations efforts, leveraging thought leadership to present the company as a global crypto trading and investment leader. By strategically announcing EXMO’s news, creating targeted news pitches, and providing crypto market commentary and expert POVs, the agency bolstered EXMO’s visibility and credibility, securing dozens of placements in trade and top-tier outlets, including American Banker, Axios, Benzinga, Business Insider, Forbes, MarketWatch, MSN, TechCrunch, Yahoo, Yahoo Finance, Coindesk, and Cointelegraph.
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