CASE STUDY
Eaturna
A Pledge to Eat Healthy Engages a Community
Results
Featured in Los Angeles Magazine, The Daily Breeze, and SELF Magazine
Developed influencer partnerships at 24 grocery outlets
Experiential campaign reached over 86,000 Santa Monica residents in 60 days
Shopping for healthy food products at the grocery store can be challenging, due to the overwhelming choices and often conflicting nutritional information. With the introduction of Eaturna’s chef-created, prepared food products, the agency was challenged to cut through the clutter of the competition, and create rapid brand awareness for Eaturna foods in one neighborhood as a trial.
The “Eaturnalize your Neighborhood” experiential product launch focused on word-of-mouth marketing, signed pledges committing to healthy eating habits, “Partnership for Healthy Neighborhoods” street teams driving consumer trial, family-focused community events and partnerships where Eaturna food got tasted.
Within 60 days, the entire neighborhood had been reached one-on-one and pledged to eating healthy.
