CASE STUDY
Bob Hope USO
Advocating for a Legacy
“The team was well-connected and had an in-depth knowledge of the media market. They were professional and managed the partnership excellently.”
–
President, West Region
As LAX and the City of Los Angeles began work on a massive multi-year capital renovation project, it was uncertain what would become of the Bob Hope USO LAX center. Servicing more than 100,000 members of the military a year, the center has become a flagship of Bob Hope USO and an important place for service members to rest and eat while traveling.
Working on behalf of Bob Hope USO, the agency initiated a long-term community-awareness campaign to build grassroots support for the center and to attract volunteers to help with its 24-7 operation. The agency coordinated media days around news cycles that focus on the military, such as Veteran’s Day, Military Appreciation Week, and Memorial Day with in-depth feature broadcasts touring the facility and driving interest in volunteering for the center.
