Generally, the end of each year brings out feelings of wistfulness for what was, or a sense of hope for a fresh start or new opportunities. But no matter how you look at it, this time of year certainly does not pass by without reflection. It also brings out an abundance of compiled lists of the top ten “anything” be they winners, losers, headliners or the best and worse of something.
Every year, for the past six years, we create our own “list”, which we call the “Ten PR Defining Moments.” Considerations for making our list is not so much the PR moment itself, or a blip that made the news in 2015, but rather their implications, such as lessons learnt or their lasting impact within the PR industry.
And so our 2015 Ten PR Defining Moments picks are …
There are, of course, many, many more PR defining moments, but these are our choices.
Take a look…