Lead Generation

Shortly after launching in 2021, Newpoint Real Estate Capital partnered with The Pollack Group (TPG) to promote its platform of real estate lending solutions to fill the unprecedented financing gaps impacting the U.S. housing market. TPG leveraged a tactical combination of media relations, digital marketing, and social media marketing to achieve consistent results.

TPG developed a cadence of news announcements for NewPoint, including new product and lending solution platform launches, new company hires, and financing deals in key real estate markets throughout the United States. Additionally, TPG worked to establish NewPoint and its leadership team as subject matter experts in the real estate industry through targeted news pitches. The agency also consulted on sponsored in-person and online media partnerships and content collaborations. In 2022, TPG’s efforts yielded 232 individual pieces of earned media coverage with over 560 million total media impressions.

Moreover, TPG helped establish several digital marketing initiatives, creating LeadGen landing pages and PPC campaigns on a regional and national level to reach the firm’s target audiences.

With the passing of the California Assembly Bill 218 in October 2019, the filing deadline for lawsuits pertaining to the victims of childhood sexual abuse was extended an additional three years (however, the statute of limitations for the case of sexual abuse is still for the full lifetime of the victim).

Pearson, Simon, and Warshaw LLP partnered with Boucher LLP to seek out childhood sex abuse victims in order to investigate claims against individuals and institutions within the Catholic Church, religious institutions, school districts, Boy Scouts, Girl Scouts, Hollywood, and the entertainment industry. To assist these firms in finding victims within the state of California, the agency developed and launched a full, multi-tiered lead generation campaign.

The Pollack Group began the campaign by developing and launching a website for victims to learn about California Assembly Bill 218, as well as the law firms' partners who will be representing them, and what the contact points are for users to email or call for more information. Additionally, over 1,000 profile pages of abusers with their published information from court documents were created for the website. The agency also produced a commercial shoot with Raymond Boucher explaining the Bill and how the class-action lawsuit settlement against the Catholic Church in California will help victims. Finally, a 12-month online ad campaign was created, which managed to seek out leads of victims through Google Ads, Facebook, Instagram, and YouTube, including geotargeting the cities outlined in the Catholic Church settlement case.

The campaign successfully added clients to the law firm's class-action lawsuit, keeping the clients' security and confidentiality intact.

Inspired by the works of 29 Irish artists and designers, Curator’s 144-color collection is a blend of ultra-premium quality paint with stunning colors, infused with native Irish art and design. The agency was charged with content creation, paid social and PPC to support the U.S. debut.

The agency developed a paid social and PPC program that targeted consumers according to their motivation and knowledge levels in order to drive brand awareness, brand education, brand comparison and eventual conversion. A discovery and retargeting campaign were executed, and the subsequent data served as a roadmap for the consumer journey, as well as for creating content that resonated.

The agency analyzed the engagement and response data. It uncovered a messaging and content code for taking a target from the top to the bottom of the conversion funnel. Successful conversion codes were replicated repeatedly and used to target both vertically and horizontally scaled audiences. The process of intensive targeting and comprehensive data analysis yielded insights about the Curator audience of prospects and helped guide future rollouts. Online engagement levels increased sharply in key markets and all retailers reported a significant increase in foot traffic and customer awareness of the Curator brand.

Before the global water scarcity and drought crisis reached its present fever pitch, the 75-year-old irrigation manufacturer understood that it faced a potential environmental crisis perception — simply for being an irrigation company, which carried an implication of wasting water. The agency positioned the company as a thought leader in water conservation as it relates to the lawn and garden industry, and created a new campaign coined “The Intelligent Use of Water.” We developed a roadmap for a sustainable, multi-pronged program with multiple touch points that included industry white papers, bi-annual Intelligent Use of Water global summits, film competitions, awards programs, partnerships, grade school curriculums, Tournament of Roses Parade participation and more. Its position as an industry leader in landscape water conservation insights, was solidified.

More than 40,000 commuters drive through Century City every day, causing tremendous traffic congestion in Los Angeles. The Century City Transportation Management Organization (CCTMO) was organized by area business leaders looking to increase awareness of the benefits of alternative transportation.

We created a commuter’s resource platform, Commute 90067, and launched an awareness campaign about the benefits of alternative transportation for commuting. The platform efficiently charted out bus routes, paired carpoolers and organized vanpools.

The Commute 90067 campaign included traditional and digital advertising, transit and street pole advertising, street team marketing, incentives, and events. Additionally, we developed partnerships with commercial real estate companies and their business tenets to communicate Commute 90067 to their staff through meetings and incentive programs. The extensive awareness program enabled CCTMO to reach its goal of reducing traffic into and out of Century City by 12,000 cars.

With more than 2.5 million men and women serving in the armed forces and more than 4 million family members, the troops and their families depend upon the USO for critical programs and support. While the USO thrives through donations from major corporations and strategic partners, the agency, as their agency of record, saw an opportunity to tap an under-represented source of income through grassroots individual fundraising. Events such as Barbecue for the Troops, (leveraging the quintessential summer backyard barbecue), and Dance for the Troops, targeting school dances and New Year’s galas, were designed to mobilize individuals into throwing fundraisers in their local communities. Each campaign was supported with media relations, strategic partnerships, and organizational outreach.

When Sanyo Corporation tapped the agency to introduce their new Xacti Sound Recorder, we recognized that adoption without trial first would be near impossible; after all, the market was already flooded with recorders that claimed to be the best. So we targeted musical influencers to review the product and encouraged them to spread the word within their own networks to advocate for the product and brand organically. We reached out to musicians across all music genres, from rock to classical, music educators, songwriters and performers. After that, we engaged music fans and consumers through an agency-designed microsite and online contest. In just four months, 50 media outlets requested the unit for review well before the product even rolled out to market.

The company that first introduced drip irrigation technology to the world over 50 years ago, needed to expand its presence in both traditional and new crop markets as farmers were increasingly faced with drought conditions and decreased access to water. Netafim looked to the agency not only to bolster its media relations and marketing programs, but also to pave the way for a transformation of the way the company positions itself and its product offerings. The agency has been instrumental in helping Netafim restructure its dealer incentive and marketing program, forge relationships with key agricultural and environmental influentials and academics, develop sales and marketing tools, as well as conceptualize and execute marketing and advertising campaigns for the landscape and agriculture divisions.