Interesting Reads. Industry news that you may have missed.
Why Should You Care About Virtual Reality In Marketing? – Forbes
Technology continues to revolutionize and shape how digital marketing can propel a brand’s engagement experiences for their audiences. With virtual reality entering the landscape, this intriguing tool offers unique possibilities to boost your next campaign.
Ensuring Accountability and Transparency in Digital Advertising – HuffPost
The topic of transparency and accountability in the digital advertising world is practically unavoidable. There’s an opportunity here for this industry to grasp and take actionable steps towards an accountable and transparent ecosystem.
What Brands Are Doing to Win Back Trust in a Post-Truth World – AdWeek
Within this past year, there has been a significant drop of
audiences who trust brand marketers. Now, more than ever, brands are creating
strategies at tactics to gain back the trust of their customers.
Reese’s brings Pac-Man to Snapchat – DigiDay
Reese’s Peanut Butter Cups lately introduced a Pac-Man
themed game on Snapchat for the holiday season. Aimed at young candy lovers who
don’t use Facebook, users can simply scan a Snapcode Reese’s promoted through
Twitter to play the game.
