By The Pollack Group
Client Diamond Resorts invited the agency to attend the 2020 Diamond Resorts Tournament of Champions in Orlando, Florida to assist it with on-site social media content production. The agency captured photo and video content from the tournament, the first event of the 2020 Ladies Professional Golf Association (LPGA) season. The tournament also featured celebrity golfers competing alongside LPGA pros, including former Bachelor Ben Higgins, comedian Larry The Cable Guy, NFL star Larry Fitzgerald, actor Michael Pena, actor Alfonso Ribeiro, Diamond Resorts CEO Mike Flaskey, and eventual winner and MLB Hall of Fame pitcher John Smoltz.
PPMG was especially focused on content supporting Flaskey, the CEO of Diamond Resorts, all aimed at boosting his social media impressions, reach, cadence, and follower growth leading up to and during the week of the tournament. Results included Flaskey’s four best-performing Instagram posts to date, over 17,500 video views on Flaskey’s Twitter posts, and high engagement on posts around Flaskey’s new branded apparel line, which donates all of its net proceeds to charitable causes.
