Interesting Reads. Industry news that you may have missed.
From a reputation management perspective, the article introduces different ways to build strong, supportive communities that help brands stand out in today’s competition. Check out recommendations as well as examples from Starbucks and NASA.
In this article, the author shares her predictions for new trends in B2B marketing, including a discussion on the increasingly important role played by community enablers and leaders. Check out the full article to prepare your brand for the future.
With a focus on the hospitality industry, this article discusses several important social media strategies that increase customer loyalty over time, such as creating a greater sense of exclusivity through community engagement.
How does TikTok help companies build and engage communities, and what can retailers do to convert active users to loyal customers? This article provides the most practical strategies for marketers to grow their brands on this platform.