The author, an ad-tech veteran, discusses some of the most effective quantitative ways to measure the performance of digital ads.
This article examines European authorities’ scrutiny of Google’s online display advertising technology.
From a small business standpoint, the author discusses the reasons behind the rise of online advertising costs, and how it is hurting shop owners across the country.
The author discusses the importance of relevant advertising for marginalized communities, and argues that the restriction of targeted advertising may actually hurt diversity by limiting people’s access to useful information.
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