Interesting Reads. Industry news that you may have missed.
In response to the cultural conversation surrounding the status of New York City, Candid, a DTC teledentistry brand, is informing residents that the city is alive more than ever. With its latest geo-targeted campaign, the New York-based brand used the tops of yellow taxi cabs to debut its campaign, "Smile On, New York." Halo, by Lyft, is partnering with Candid's outdoor advertising, which contributed the LED smart screens displaying hyperlocal rotating ads.
H&M is collaborating with artists in local communities to create a limited-edition collection, H&M Votes x Blanks Artist Collab, in support of National Voter Registration Day. The partnership aims to highlight the importance of using your voice for change and to encourage customers to exercise their right to vote this Fall. This aligns with H&M's larger Voter Registration initiative, which provides education on voting rights and voter registration access to H&M staff and customers leading up to the 2020 election.
In celebration of Paris Fashion Week, The Pokémon Company is partnering with Longchamp Paris to bring Niantic gamers a special in-game dress-up items. Starting next week, players will have access to a Pikachu-themed Longchamp backpack, incorporating the classic character to the black-and-white Longchamp logo. Additionally, some Pokémon will be dressed up in bow ties and hats. The beginning of Paris Fashion Week kicks off on October 8, which will complete the promotion.
Nike is breaking into the Esports industry. The retail giant has revealed a new line of gamer-inspired shoe collection for Esport gamers. These retro shoes are part of its “Have a Good Game” collection, including Air Max 270 React, Blazer Mid, and soon the classic Air Force 1 High. The footwear features patterns split between mini Swooshes/”Just Do It” branding and tiny Swooshes/remixed “Have a Nike Day” smiley faces.