Interesting Reads. Industry news that you may have missed.
New findings from the Reuters Digital News Report are showing that Instagram may be the new destination for news. In particular, younger users are more inclined to turn to Instagram as a news source, as they prefer visual storytelling formats for their news. Specifically, in the US, 12% of adults used Instagram overall for COVID-19 related news in April, but 26% (more than doubled) of those aged 18-24 used it for that purpose.
Those companies whose brands were considered culturally insensitive, have taken the initiative to rename their brand. The Washington Redskins could be next to change their name. Many deem this change long overdue, and major retailers have already stopped selling Washington Redskin merchandising. With pressure from the media and investors, the football team might be next in line to permanently retire their name, which is widely considered to be a racial slur to Native Americans.
Snoop Dogg has partnered with 19 Crimes, the first winery to bring their labels to life utilizing augmented reality. The multi-year partnership will launch the first wine from the collection called, "Snoop Cali Red," and will be available this summer. The collaboration aims to bring a contemporary lens on 19 Crimes, which is a line that is “inspired by convicts turned colonists that built Australia.”
As stores across the country closed their doors, augmented reality (AR) has offered a new solution for in-store buying experiences at home. Even as stores open back up, AR has become a solution for those who still worry about touching or trying on items touched by others before. Using AR in this way is just a starting point for brands who are looking to innovate and create engaging experiences, which is often overlooked when AR’s use for marketing is confined to an e-commerce perspective.