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Interesting Reads: Skittles Ditches The Rainbow

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Interesting Reads. Industry news that you may have missed.

Skittles ditches the rainbow to celebrate the LGBTQ+ community for Pride Month – CNN

Skittles is no longer experiencing the rainbow. To celebrate Pride Month, Skittles is going colorless with its product and packaging, announcing "only #OneRainbow matters." CVS and select Walmart stores will be selling gray limited-edition "Pride Pack" candy bags until the end of June. For every pack of gray skittles sold, $1 will be donated to the LGBTQ+ advocacy group GLAAD for up to $100,000.

Source: Mars

LeBron James narrates Nike ad connecting sporting comebacks to pandemic perseverance – The Drum

In Nike’s latest ad, NBA icon LeBron James narrates sporting triumphs as motivation for people determined to get through difficult challenges. The video glances through times of incredible sports moments with athletes like Serena Williams, Tiger Woods, and James himself. These challenging scenes serve to remind people that during this unprecedented time, they‘re ‘Never Too Far Down.’

Crayola finally has woke crayons with new Colors of the World line – Fast Company

Art supply company, Crayola, has collaborated with Victor Casale, a renowned makeup chemist, to create an all-new line of crayons. The collection is called Colors of the World, which has 24 new specially formulated crayons to bring to life a wider range of realistic skin tones. Colors of the World is designed to “mirror and represent over 40 global skin tones across the world.”

Source: Crayola

Facebook’s latest TikTok-inspired app is a music-making platform called Collab – The Verge

Facebook launched a new app this week called Collab. The new product resembles a TikTok-style in which videos will be posted to the Collab feed, where any other user can take it and use it to create a video of their own. Collab’s main feature lets users create short-form videos, which are split into three simultaneous sources, so you or you and friends can collaborate to perform a single song and stitch the three different parts together.

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