Interesting Reads. Industry news you may have missed.
How does Figma, a unicorn in the design industry, highlight its collaborative capabilities in the most Figma way? Check out this case study to learn more about the company’s recent campaign, featuring the power of teamwork.
The article gives a comprehensive introduction to “Never Lose Your Edge,” a large-scale campaign by Lexus, which celebrates diversity and promotes the company’s latest model. From a slew of ads to immersive out-of-home activations, the campaign seeks to attract the next generation of customers.
It’s the season for horror movies, but how did Smile stand out, catch eyeballs, and eventually go viral? See more details in this article, and inspire yourself with other impressive movie marketing campaigns.
The author analyzes “Go with Heart,” Southwest’s latest brand campaign, from a communication standpoint. What’s in the message, how does it reach the target audiences, and will it resonate with them? See the full article for more observation and insight.
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