Interesting Reads - A New Look at Millennials’ Favorite Brands Shows a Few Surprises Climbing the List

Interesting Reads. Industry news that you may have missed.

A New Look at Millennials’ Favorite Brands Shows a Few Surprises Climbing the List - Adweek

A YouGov BrandIndex survey confirms that at the end of the day, it’s big digital brands winning millennials’ coveted views and dollars.

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Instagram Finally Explains How Stories Is Different from Snapchat - Fortune

The answer we’ve been waiting for since the launch of Instagram Stories:  Improvement of service is responsible the 15-40% drop in Snapchat views.

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People who get news from social or search usually don’t remember the news org that published it, survey finds - Nieman Lab

A new study shows readers often only remember the social platform they found articles through rather than the news brand who wrote the article itself.

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Beauty brands are now paying dogs and cats to tout their products on Instagram - Business Insider

Move over Bark Box, social pet influencers are being tapped by beauty brands to headline some of their biggest digital campaigns.

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Despite promise, brands still struggle using location data - Digiday

Companies struggle to effectively and efficiently implement location data in their marketing strategies.  Knowing location data’s limits and accuracy is vital to using the complex technology.