Interesting Reads. Industry news you may have missed.
In-person events are back, but are they worth attending? The article shares three CFOs’ opinions about whether or not to spend the capital and have employees attend trade shows in person.
As the convention market in Nevada recovers from the pandemic, what are the major changes, challenges and opportunities under the new normal? The article provides an in-depth analysis from multiple perspectives.
The article sums up this year’s most creative meetings, conferences and trade shows that have implemented smart strategies to tap into human emotions, generate brand loyalty and create strong connections.
How should companies fully leverage their event participation to increase brand exposure, boost sales, and reach target audiences? With a focus on planning, the article gives practical recommendations.