Move over Gen Z, there is a new generation on the block that advertisers want to target. Generation Alpha is the latest age group that represents the children of millennials born between 2011 and 2025. The FTC is already cracking down on brands interested in working with influencers like Ryan ToysReview to tap into Generation Alpha consumers.
Big updates are here for Facebook and Instagram. Facebook made updates for live video broadcasting and created “Watch Party,” a co-watching feature giving the ability for Pages to schedule a party in advance, support video “replays,” the ability to tag business partners in branded content, and new analytics. For Instagram, its new feature will let publishers and creators schedule their Instagram Feed and IGTV content for up to six months in advance.
NBCUniversal’s streaming service has revealed its name called Peacock. The name is based on NBC’s iconic logo that sits at the bottom of people’s TV screens when shows play. The streaming service will offer original series and feature movies from the Universal branch of NBCUniversal. Peacock will launch in April 2020 with over 15,000 hours of content.
3D filters are now available on Snapchat. The app launched 3D Camera Mode, a new feature letting users take Snaps that can change perspective and appearance as you move your smartphone around. This new mode only works with an iPhone X and above and be viewed by anyone on the app. Android users will have to wait to create their own 3D selfies, but can enjoy viewing their friends’ creations in the meantime.