Interesting Reads. Industry news you that you may have missed.
Crocs is taking a step on the wild side with DJ Diplo. The DJ and footwear brand are teaming up to create the first-of-its-kind two-style release, which launched this week. The collection includes two lines complete with glow-in-the-dark and light-up Jibbitz charms. The Diplo X Crocs Classic Clog includes a swirled pink, blue and yellow paint-inspired graphic, and the Diplo X Crocs Classic Sandal is the brand's new two-strap silhouette, with a swirled yellow, orange and blue graphic.
It’s been one year since Gap’s announcement to partner with Kanye West for its highly anticipated line. The first item from the rapper’s line sold out on the same day of its release, featuring a bright blue puffer jacket priced at $200. The jacket’s debut is a way to gauge consumer interest for the partnership, and it’s safe to say that Kanye West’s Yeezy Gap collection is in high demand.
Gen Z is coming into their own as customers, citizens, and employees, making it imperative for marketers to understand their buying power and motives. More than half of Gen Z stated that they prefer to try different brands, with self-discovery fueling brand engagement in many ways. In order to win with Gen Z, brands must offer continuous change and deliver highly relevant and targeted content.
A new Wendy’s ad has come to life in the form of children’s hand-drawn pictures for its iconic “Where’s the Beef” campaign slogan of the 1980s. The ad was created by Julien Jantos, whose mother shared it with the fast-food chain through Twitter. Wendy’s released a side-by-side comparison of Jantos’ original art and the final ad over Twitter.