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How Brands’ Social Media Marketing Is Evolving – Forbes

The article introduces the evolution of social media marketing, with a special focus on the strategies for short-form videos. Find inspiration for your own social channels by checking out the principles and best practices of effective social media marketing.

How To Improve Your Social Marketing With User-Generated Content – Social Media Examiner

Looking to make your content more powerful? Consider incorporating UGC (User-Generated Content). In this article, the author provides a comprehensive guide for sourcing and using UGC to build engaging social posts.

How Social Media Marketing For Super Bowl LVII Performed Against Traditional Ads – Marketing Dive

Where should you place your ads? Using this year’s Super Bowl ads as examples, the author compares the effectiveness of traditional and social media ads from multiple perspectives.

Social Media Planner: How To Plan Your Quarter – Search Engine Journal

Ready to roll out your upcoming social content? Check out the full article and find content planning tips as well as a read-to-use content calendar template.