Facebook is making a huge shift. The social company plans to signal its control of Instagram and WhatsApp by adding its name to both apps – so Facebook will rebrand the apps to “Instagram from Facebook” and “WhatsApp from Facebook.” This rebranding change is a major departure for Facebook, which until recently, had allowed the apps to operate and be branded independently.
Cord cutting has become a phenomenon over the past few years and should continue to remain a trend for the next five years. Consumers have turned to Netflix, Amazon Prime Video, and YouTube TV from expensive bills and channel bundles from cable providers. But the cable industry isn’t suffering too much. Most have made up lost revenue by increasing their sales of high-speed home Internet connections. For the largest cable provider, the share price of Comcast is up 24 percent in 2019.
Building a brand to be at the center of a consumer’s everyday lives is a great success for marketers. A new research study by Accenture shows that CMOs of consumer brands remain effective with traditional marketing functions, but it’s coming at the expense to generate new growth for the business. What’s lacking is less time is spend on driving disruptive growth compared to a couple of years ago, as marketers find they fall back on reapplying strategies that worked in the past.
The movie “Back to the Future” has come to real-life. Japanese electronics giant NEC tested its drone-like "flying car" prototype, which can hover 10 feet off the ground for almost a minute. While the technology has some kinks to work out, like battery life, safety and regulation, this is the latest development in the global race to launch self-flying vehicles.