Not sure how to include a charity component in your brand’s marketing efforts? This article has the tips you need.
Check out this case study and learn more about how Uber supported its driver community in the war-torn country in its Quiet Ukraine campaign.
Don’t forget the power of influencers when you plan for a social impact campaign. Check out this article for best practices and recommendations for campaign planning.
This article includes a discussion of why some purpose marketing campaigns did not end up in success, as well as the author’s thoughts on how brands can do better.