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Interesting Reads: How Are Brands Doing In Reaching Visually And Hearing-Impaired Audiences?

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Interesting Reads. Industry news you that you may have missed.

Mtn Dew Brings Gizmo Back in Ad Revival of '80s Classic 'Gremlins' - AdAge

Last year, Mtn Dew started the new year with a parodied version of "The Shining" for its Super Bowl ad. This year, the beverage company continues its "As good as the original, maybe even better" campaign for its Zero Sugar alternative drink. The new ad revisits the '80s comedy-horror movie "Gremlins," which features original cast members Zach Galligan (who played hero Billy) and Howie Mandel (who voiced Gizmo the Gremlin).

Bubly Launches Caffeine Product, Giving Michael Bublé the Kick He Needs to Vandalize Cans - AdWeek

PepsiCo's sparkling water company Bubly is extending its product line and its relationship with singer/songwriter Michael Bublé as the brand's spokesperson. The latest ad spot features a new caffeinated product line called "Bubly Bounce," which contains 35 milligrams of caffeine. Since 2018, this is PepsiCo's first caffeinated drink and new beverage line.

Michael Buble holding a can of Bubly
Source: Bubly

After Super Bowl breakthrough, will visually and hearing-impaired audiences stay in brands' plans? - The Drum

One of the Super Bowl's breakthrough ads from Tide, featuring Jason Alexander (Seinfeld), has started a trend. The laundry detergent company's ad made a conscious effort to be more inclusive to the visually and hearing impaired — as often those with limitations get left out. From now on, more brands may utilize visual description options and subtitles after Tide's successful commercial.

Kid wearing a shirt with Jason Alexander's face
Source: Tide

NHL Partners With AWS To Deliver Data-Driven, Immersive Experiences For Hockey Fans - Forbes

The NHL has announced Amazon Web Services (AWS) as its official cloud, AI, and Machine Learning infrastructure provider. Like many other major sports leagues, the NHL is looking to step up its digital and data development to create further opportunities for fans to engage digitally. New cameras should also be expected at each NHL venue to provide a better choice of viewpoints for more immersive fan experiences.

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