Interesting Reads. Industry news that you may have missed.
Gap announced its 10-year partnership with Kanye West’s Yeezy brand. To celebrate the new partnership, West handwrote a message that’s been blown up and wrapped over an entire Gap store in Chicago – a store that West used to shop at when growing up. The celebrity and his design team will create a new Yeezy Gap cobranded collection of apparel, which will launch in 2021.
With concerts and tours still on hold, digital brand-marketing partnerships are seeing a major increase. As celebrities self-isolate at home, partnerships such as sponsored content and paid social posts are happening faster than ever before. The nature of concerts is also changing. Brands want to partner with artists for more substantial experiences including, pay-per-view style live streams, shows from crowd-less venues and gamified VR performances.
The meaning behind ‘canceled’ has another definition: the worst fate that could happen a person. While canceling still relates to plans and subscriptions, the word has officially tied people, namely celebrities, to being canceled. The idea of canceling someone has become very diluted and villainized over the last couple of years, creating a different phenomenon for individual experiences being ‘canceled’ – and it’s time to get on the same page on what it does and doesn’t mean.
More than 160 companies including, Verizon, The North Face and Ben and Jerry's have joined the advertising boycott against Facebook. The "Stop Hate for Profit" campaign calls on major companies to halt investing in the social networking platform for July. This boycott began in response to Facebook's lack of action and “repeated failure to address the vast propagation of hate speech on its platform.”