Interesting Reads. Industry news you may have missed.
Florida’s tourism marketing agency has paused its current ads and is developing a social and digital campaign to offset the negative impact caused by Hurricane Ian. Read the full article to learn more about the strategies and rationales behind it.
During a natural disaster, what should company leaders say and not say? Check out the controversial remarks by a Florida CEO, which both hurt her employees and caused a backlash on social media.
From a psychological standpoint, this article analyzes the inner mechanism of dealing with disasters, providing insights for brand communicators to consider when developing messages.
What’s missing from your crisis communication plan? This article introduces the key findings of a survey about US companies’ crisis planning, conducted by an independent research firm.