Interesting Reads. Industry news you that you may have missed.
Seven years ago, millennial pink was established thanks to the beauty brand Glossier. Now, millennial pink is officially out of style, and Gen Z is stepping up with its bold and bright colors. Gen Z has officially marked the neon green color, completely opposite of millennial pink. The color is a nod to the generations' value for sustainability and their obsession with internet culture.
Utilizing influencers has been key for brands to tap into new audiences and reach consumers in an engaging way -- it's on track to be a $13.8 billion business this year. A new study from UCLA is causing some shock as it proposes the idea for brands to stop investing in influencer campaigns. Their findings show that when it comes to advertising messaging, all voices, not just influential ones, can be useful in spreading a message on social media or within a network, without any expense.
For the past few years, brands have celebrated International Women's Day by embracing and aligning with women empowerment. This year is slightly different, as the pandemic has played a more significant role by putting women more at risk of its negative effects. Many companies took this into account when celebrating International Women's Day, including Google and Netflix, which shared inspiring films dedicated to women pioneers and supported it with capital-backed action.
In honor of Bentley's 100th anniversary, the luxury car company aimed to create a memorable moment highlighted by Monterey Car Week's (MCW) immersive experience called the Home of Bentley. The experience was open to anyone interested in attending, unlike any other event at MCW. The Home of Bentley opened up a look inside the craftsmanship and technology behind each vehicle's making and celebrated with an exceptional sculptural space known as The Factory.
Live streaming company Twitch is looking to add a brand safety score for its streamers. The organization started its internal process of evaluating and ranking each of its streamers based on specific areas of criteria to determine their brand safety score. This score shows and ranks how brand-friendly each streamer is based on their language, history, background and more.