Interesting Reads. Industry news that you may have missed.
For industry marketers, the mobile gaming landscape has arguably never been more popular or competitive. In fact, mobile games have become more popular than the movie and sports industries combined and are surging past PC and console gaming. With mounting competition, how can mobile game developers use advertising to grab attention in a crowded market and drive downloads of the games they meticulously crafted? And how can they do so affordably?
WynnBets, the mobile betting app owned by Wynn Resorts and run by online gaming division Wynn Interactive, launched a new campaign starring and directed by actor Ben Affleck. The campaign features commercial spots that depict Affleck roaming through the Wynn Las Vegas casino and interacting with other celebrities including Shaquille O'Neal, actor Melvin Gregg and Jennifer Lopez's mother Guadalupe Rodríguez. The spots will air on TV and alongside elements that will be integrated throughout WynnBet's mobile app and social media platforms.
For many of us, the high street is a quintessentially British concept evoking images of nostalgia: browsing department stores in the run-up to Christmas, munching on pick and mix from Woolworths, the back-to-school rush to stock up on supplies for a new term. But in recent years, the rapidly expanding world of online shopping has faded this classic picture of the high street to become almost unrecognizable.
In 2020, the U.S. Open used its empty facility in Queens to amplify statements of inclusion and social responsibility. This year, it’s taking those declarations right to fans in the stands. The United States Tennis Association (USTA) launched its “Be Open” campaign last year amid the horrors of Covid-19 and the racial reckoning following the murder of George Floyd in police custody. The organization asked artists of various backgrounds to create images depicting social injustice, inclusion, and diversity.