Interesting Reads. Industry news that you may have missed.
As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. But even as e-commerce adoption accelerates and digital marketing becomes more advanced, retailers are falling back on an old classic to market their goods this season: print catalogs. With a deep-rooted history in retail, catalogs sent around during the holidays foster a great sense of excitement around buying goods for the upcoming season.
The major retail trend this season is consumers searching across multiple platforms to find what they need in a time of supply uncertainty. Shopping journeys can now involve an average of nine different touchpoints, according to Rob Garf, Salesforce VP and GM of retail. With supply chain shortages front-of-mind for shoppers, the key trend this holiday season is the growth in hybrid shopping as consumers look for inventory both in America and across other Western markets.
Stores like Macy’s, Dillard’s, Kohl’s, Walmart, and Target have plenty of merchandise and are not publicly worried. They think there will be enough merchandise flowing to their stores for a strong holiday selling season. The early start of Jewish Chanukah will add momentum to retail purchases. Walmart and Costco have chartered cargo ships to bring their merchandise quickly to the U.S. One hopes that the ports will unload quicker and overland transportation will be available.
Amazon employees around the world are preparing to strike on Black Friday in an effort to improve working conditions and demand accountability from top executives. Workers and activists in more than 20 countries are expected to protest as part of a campaign led by "Make Amazon Pay," a coalition of 70 trade unions and organizations including Greenpeace, Oxfam, and Amazon Workers International. The protests come amid mounting dissent from Amazon employees overworking conditions and union-busting.