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Interesting Reads: Augmented Reality's Luxury Takeover Continues

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Interesting Reads. Industry news you that you may have missed.

KFC icon Colonel Sanders gets a clean shave – Marketing Interactive

It’s no-shave November, which means the annual Movember movement is kicking off this week. Fast-food chain KFC France is supporting the cause by shaving off Colonel Sanders’ familiar mustache in partnership with Sid Lee Pairs. For one day, KFC replaced its iconic logo with a freshly shaven Colonel Sanders and promoted it on social media inviting fans and customers to join in on the movement.

KFC No Shave November Promotion Marketing
Source: KFC France

Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker – AdWeek

Last week, Snapchat enabled users to virtually try on Dior’s new B27 sneakers for an exclusive AR experience. Users who can access Snapchat’s lens can “try on” six different kinds of Dior’s sneakers to see how they look wearing the newly launched collection. People can also purchase the luxury sneakers on Dior’s Snapchat profile or website.

USPS inspires more merch with phone cases 'inspired by the postal journey' – Yahoo! Life

The United States Postal Service has recently become a cause to represent across the nation. USPS is now partnering with CASETiFY, a brand known for making custom phone accessories and cases, for a new release of phone cases, AirPods cases, Apple Watch bands and even a “USPS Fan Club” crewneck sweatshirt. Celebrities like Zoey Deutch are even repping the partnership by wearing a sweatshirt to acknowledge postal workers’ efforts across the US when she dropped off her ballot.

United States Postal Service Merchandise Phone Case
Source: CASETify
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