Interesting Reads. Industry news that you may have missed.
When people say “word-of-mouth marketing,” retailers tend to hear “social media.” While social media marketing is one way to engage word-of-mouth, it’s been shown that it is far less effective than good old-fashion people talking.
Companies like General Electric Co. are using artificial intelligence and other elements to automate workforce management tasks. Companies say the new tools make them more efficient and give employees more opportunities for newer kinds of work.
Businesses of all sizes are increasingly investing time and resources to build their social media campaigns. Social media channels can add value to your business, but with a variety of options and tools, it is easy to make a mistake that can hurt your brand and campaign.
For years, there has always been a must-have holiday toy— from Cabbage Patch Kids to Tickle Me Elmo doll. This year, the Fingerling has been designated one of this year’s hot toys for the holidays. This story highlights how this once promising idea turned viral on social media.
Amazon’s streaming service, Amazon Music Unlimited, announced its expansion into 28 additional countries and will offer a catalog of more than 40 million songs and thousands of playlists to millions of more listeners. In addition, the company will also begin to ship its voice-controlled Amazon Echo to those countries.
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