Happy New Year! We spent the holiday break at the Rose Parade. Some of us for the 17th year in a row and some of us for the first time. Each year our agency bonds with our client Fiesta Parade Floats and helps promote the good messages of its clients' Rose Parade masterpieces. Some call it hard work, but we just call it "around the clock" nonstop news coverage for Fiesta and its clients and lots of just good old fashioned fun!