Interesting Reads. Industry news that you may have missed.
McDonald’s recognizable golden arches are the most recognizable symbol across the globe. The fast-food company is redesigning its brand to be rooted in feel-good marketing. Under the new design rules, the arches are free to stand on their own. They no longer have to appear in full with the wordmark and can appear cropped or tweaked in an ad to communicate different ideas, like motion.
Amazon is officially entering into real estate. The internet company, in partnership with Realogy, announced a new program that could change how Americans buy homes and how they move into them. The offering will let homebuyers in 15 cities to instantly connect with a pre-vetted, high-rated real estate agent in their area. And in exchange for closing with that agent, homebuyers will get anywhere from $1,000 to $5,000 in Amazon home products, services, and other perks.
Music streaming service, Spotify, recently launched a designated “Disney Hub” on its platform. The feature showcases music from Disney’s properties, with themed playlists including top Disney hits and will be available to Spotify subscribers in the US, UK, Ireland, South Africa, Canada, Australia, and New Zealand. For Disney, this hub on Spotify will broaden the reach of its music and drive more listeners to seek more content.
AI has grown in accuracy, up to 95 percent to be exact. But even for the best image-identifying artificial intelligence in the world, it can’t figure what image is what. The images were part of a collection of 7,00 images curated by researchers and carefully chosen to fool the state-of-the-art image recognition technology. So this last 5 percent gap is becoming a large problem and seemingly very complex to understand.