Interesting Reads. Industry news that you may have missed.
Who’d Create a P.R. Crisis on Purpose? Well, Only the Sweat Was Real – The New York Times
In the digital age, when a corporate crisis unravels, it’s almost certain social media will add fuel to the fire. But what happens when a communications firm turns the table on the media? Outlets easily fall into the fictitious trap.
How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan – Adweek
Linking
the public’s general irritability with the price of Snickers makes for a sweet
combination. Creating a custom-built “Hungerithm” targeting consumer at
particular hangry moments led to the drop-in price of Snickers.
‘Netflix Is a Joke’
Billboards Unveiled as Comedy Campaign – The Hollywood Reporter
Netflix
finally revealed what ‘Netflix is a Joke” billboards are all about. The
elaborate advertising scheme features top stand-up comedians with the streaming
services’ buzziest shows to promote old and new stand-up specials.
‘Likes Lead to Nothing’ And
Other Hard-Learned Lessons Of Social Media Marketing – Forbes
Social
media marketing’s evolution continues to have a gray cloud looming over the
medium. Companies can reap creative ideas directly from customers, but as media
spending increases, many still question the effectiveness of the platform.
Meet Generation Z, the ‘millennials on steroids’ who could lead the charge for change in the US – Business Insider
Millennials?
That’s old news. It’s all about Generation Z: the most diverse and inclusive
generation yet. Check out this article for a deeper look into Gen Z and what we
can expect from this age group.
