Should your advertising and SEO strategies be mobile-first? Consumer trends say a resounding yes. According to a recent forecast, US adults will spend an average of 3 hours and 12 minutes a day on their smartphones in 2021. With this time figure projected to continue increasing, it’s crucial to integrate mobile marketing into the heart of your budget.
There’s a large variety of mobile marketing strategies for businesses to explore in today's marketing landscape. It’s essential to narrow down your scope and perform specific audience targeting research to understand which mobile marketing strategies will drive web and foot traffic. The behavior of your audience should influence the mobile ads you use. Whether it be in-app mobile ads for gamers or Facebook and Instagram ads for tech-savvy demographics flocking to social media, each ad will pay dividends with the right audience targeting methods.
A solid mobile marketing strategy also encompasses responsive web design to cater to your mobile viewers and improve SEO. In fact, according to Google Analytics, mobile devices drove 61% of visits to U.S. websites in 2020, up from 57% in 2019, while desktops were responsible for only 35.7% of all visits in 2020. Smartphones and mobile devices continue to be more popular than ever for web searches. With that in mind, businesses must adapt and design UX and UI interfaces for desktop and mobile use.
Regardless of your mobile marketing strategy decisions, these best practices are proven to drive success: