We introduce our fourth guest blogger of our monthly series on the 25th of every month, in celebration of our 25th anniversary this year, Tom Searcy, who helps companies in finding business solutions.
Tom Searcy, co-author of “Whale Hunting: How to Land Big Sales and Transform Your Company”, author of “RFPs Suck!” and founder of Hunt Big Sales, is a sought after business solutions expert for small to mid-sized companies. Follow Tom’s thought leadership through his blog: www.huntingbigsales.com or access his resources at www.huntbigsales.com.
I remember watching a documentary on nudists when I was of an age that I couldn’t yet buy my own “nudist” magazines at the drugstore…the ones with the brown wrappers…if they even bothered wrapping them. The documentary talked about the “freedom of nudity”, its “natural state” and “the beauty of the human form.” It was confusing as hell to me- because the human form, at least the ones at the colony, were not beautiful. Even at distance and with discreetly placed black-box-blockouts, these were some pretty unattractive people. Their nudity not only put me in a position to look at things I didn’t want too, but it answered questions about people, (surgery scars, stretch marks, the body’s response to gravity over time for example), that I was not asking.
The documentary was about a microscopic sliver of the population who had made a distinct choice. But we are all living naked now. You, me, our companies, our children. We are all naked. And we will be beyond naked very soon- (BTW, I don’t know what “beyond naked” means but I think it involves Flickr™ photos of our last set of x-rays and dental records). Are you ready to live naked?
YouTube™, Flickr™, Digg™, Twitter™, Facebook™, LinkedIn™ and the rest of the usual suspects of the social media revolution are creating a naked world. Every customer experience, every shipped product and online FAQ answer, each touchpoint in the chain of your business is open for scrutiny and discussion. You may be aware of this, which puts you ahead of the huge brands out there being lampooned every day in painful and direct ways. But what is your strategy?
I work with small to mid-sized companies who are trying to grow quickly. One of the things that we work on is their market image. One of the nice things about everyone being naked is that it’s easier to do the necessary research on a prospect company before you see them. But…It works in reverse…(sometimes when I work with companies they forget this part).
Here’s what I tell my small to mid-sized companies:
On this blog-site, you can read past entries to see what it is like to live naked. Noemi’s blogs provide examples of how ugly in can look when big companies try to hide. This is especially true for those companies who have not yet realized that the emperor not only isn’t wearing clothes, but his wardrobe has been shredded. But the question for you should be “What is my strategy for living naked?”
When thinking through your strategy, include these questions:
Fortunately for me, living in a naked world requires neither diet, nor exercise nor surgery. But it does require confidence and a strategy. What’s yours?