CASE STUDY
USA Triathlon
The Race to 2028
Results
Built enthusiasm for the first LA-area race ahead of the 2028 Summer Olympic Games with USA Triathlon.
Featured in Long Beach Press-Telegram, KABC7, KCBS2, and more.
“Team, I can’t thank you enough for all of your work to help us maximize coverage of the Legacy Triathlon and the ancillary events on Friday. With limited time to prepare and limited resources, you all made it happen. It was huge for us to receive coverage from CBS, Fox (with some of the more creative live shots I’ve seen!) and ABC, as well as the Long Beach Press Telegram.”
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Communications Manager, USA Triathlon
In anticipation of the 2028 Summer Olympic Games in Los Angeles, USA Triathlon became the first sport to begin preparations and training for the Games. As such, the team sought out the agency to build enthusiasm for their first Los Angeles-area race, the Legacy Triathlon. The agency promoted USA Triathlon’s news that it will launch a series of annual races in Long Beach on the very site of the future Olympic course – where the next generation of Olympians will be presented.
The agency facilitated several partners and supporters, including the City of Los Angeles and the City of Long Beach, and brought local, national and international media attention to the unveiling of the Legacy Triathlon, while also streaming to an online audience through Facebook Live.
